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Twenty years ago, Under Armour's first TV commercial - the now legendary Protect This House - consecrated the Brand as an authentic voice in sport and introduced the concept of “WILL”, now part integral part of his DNA. Today, the battle cry is rekindled in the locker rooms of a football team that must recover from a defeat and work hard to overcome it and start charging again. The campaign focuses on the winning mentality, fundamental to giving your best – not just for yourself themselves, but for the good of the team. When the athlete reaches his limit, it is the team that pushes him to move forward and face anything challenge. It is the strength of a united group, which grows and fights together. This is what “Protect This House” means.
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