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The word Diadora from the Greek "dia-dora" which means "sharing gifts and honors". The sharing of successes, the sense of the team in competitive practice, respectful competition with teammates and against each other, are some of the essential principles of the Diadora brand. This Diadora, rich in high and romantic meanings, is flanked by a symbol, a frieze that represents the concreteness of the artisan origin of the company that since 1948 has been manufacturing footwear, not a pair, or rather the tip of a dart but an open upper and stylized which represents the main element to make a shoe for sports, leisure or work.

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