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Arena, Dive Now

Fruit of the passion for sport, the desire for innovation and an Italian design,
Arena products are designed down to the last detail to offer the best possible experience in terms of performance, style, comfort and fit.

Arena Swimming Costumes
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Latest Arrivals Arena Swimming Costumes

Arena Swimming Goggles
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Latest Arrivals Arena Swimming Goggles

Arena Swimming Bathrobes
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Latest Arrivals Arena Swimming Bathrobes

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The History of Arena

The arena brand was created by Horst Dassler, a great visionary and sports lover, as well as son of the founder of Adidas and President of Adidas France. During the Olympics in Munich in 1972, Dassler is on the edge of the pool when Mark Spitz wins his historic 7 gold medals. Dassler, like the rest of the world, is amazed not only because Spitz is the first athlete to win 7 gold medals in an Olympics but also because he sets 7 new world records at the same time. Dassler immediately began formulating plans to create a dedicated sports suit company aquatics and founds a new brand of competition costumes, today know The History of Arenasciuto with the name of arena.

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